Compare · Anserra vs Semrush AI Visibility Toolkit
Anserra vs Semrush AI Visibility Toolkit: add-on to SEO, or a tool for local AI visibility?
Updated:
If you already run Semrush for SEO, its AI Visibility Toolkit adds mention tracking for $99 per domain, billed annually, in the interface you know, with Gemini included. Anserra is $79 per business, billed monthly, and adds the agent readiness test, generated fix files and CSV bulk scanning for agencies. For an SEO team that wants AI mentions next to rankings, Semrush is the better fit. For a local business or agency that needs to know what to fix and whether an agent can book, Anserra is.
Competitor figures: semrush.com/pricing/ai, checked 17 September 2026. Names are trademarks of their owners. No affiliation.
| Criterion | Anserra | Semrush AI Visibility Toolkit |
|---|---|---|
| Entry price | $79/mo per business, billed monthly | $99/mo per domain, billed annually |
| Prompts | 25 per business | 25 custom prompts |
| Update frequency | Weekly, 3 samples per prompt | Daily |
| Engines | ChatGPT, Perplexity, Google AI Overviews; Claude and Gemini as add-ons | ChatGPT, Google AI, Gemini, Perplexity |
| Agent test (can an agent book?) | Yes — real browser agent, five tasks | Not listed |
| Fix plan with generated files | Yes — llms.txt, robots.txt, JSON-LD | Not listed |
| Bulk CSV scanning of a client list | Yes — up to 50 per upload | Not listed; pricing is per domain |
| White-label reports | Included on Agency plans | Pro Report add-on, $20/mo, includes branding |
| Additional users | Included on Agency plans | From $45/mo per user |
| API | Multi-50 and Enterprise | Enterprise (custom integrations & API) |
| Classic SEO data | No | Yes — the rest of the Semrush platform, separately priced |
| Billing | Monthly, cancel anytime; Paddle | Annual |
When to choose Semrush AI Visibility Toolkit
- You already pay for Semrush and want AI mentions in the same place
- You need Gemini in the base price
- You want daily updates
When to choose Anserra
- You need monthly billing
- You need to know whether an AI agent can book, and what to fix first
- You manage many local clients and want a fixed cost per client with bulk scans
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