Compare · Anserra vs Otterly.AI
Anserra vs Otterly: which AI visibility tool fits a local business?
Updated:
Otterly is the cheaper way to watch mentions of one brand across many prompts, updated daily, with Copilot included. Anserra costs more per business (Solo is $79) but does two things Otterly does not list: a real browser agent that tests whether a customer's task can be completed on your site, and CSV bulk scanning of a client list with per-client branded PDFs. If you need a daily mention feed for one brand, Otterly is the better fit. If you sell to local businesses and need to show what to fix and prove an agent can book, Anserra is.
Competitor figures: otterly.ai/pricing, checked 17 September 2026. Names are trademarks of their owners. No affiliation.
| Criterion | Anserra | Otterly.AI |
|---|---|---|
| Entry price | $79/mo (Solo, 1 business) | $29/mo (Lite) |
| Prompts on entry plan | 25 per business | 15 |
| Samples per prompt | 3, with confidence intervals | Not published |
| Update frequency | Weekly | Daily |
| Engines | ChatGPT, Perplexity, Google AI Overviews; Claude and Gemini as add-ons | ChatGPT, Google AI Overviews, Perplexity, Microsoft Copilot |
| Agent test (can an agent book?) | Yes — five tasks by a real browser agent, with screenshots | Not listed |
| Fix plan with generated files | Yes — llms.txt, robots.txt, JSON-LD | Not listed |
| Bulk CSV scanning of a client list | Yes — Plus (5), Multi-15 (15), Multi-50 (50) | Not listed |
| White-label reports | Branded PDF and client result links on Agency plans | Google Looker Studio connector on Standard ($189) and Premium ($489) |
| API | Multi-50 and Enterprise | Standard: 2,000 requests/mo; Premium: 5,000 |
| MCP server | Multi-50 and Enterprise | Not listed |
| Agent-traffic analytics | No | Yes — Agent Analytics on Standard and Premium |
| Billing | Monthly, cancel anytime; Paddle | Monthly, or annual with 15% off |
When to choose Otterly.AI
- You track one brand and want the lowest price
- You want daily updates and Copilot coverage
- You need agent-traffic analytics on your own site
When to choose Anserra
- You need to know whether an AI agent can book or buy, not only whether you are mentioned
- You manage a list of client businesses and need CSV bulk scans and per-client PDFs
- You want the fix files generated, not just a dashboard
Other comparisons: vs Profound · vs Semrush AI Visibility Toolkit
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