# Anserra

> Anserra is an AI-visibility platform for local service businesses and their agencies. It checks whether AI assistants (ChatGPT, Perplexity, Google AI) mention a business — and whether an AI agent can actually choose and book it — then delivers a prioritized fix plan.

Anserra (https://anserra.io) is a software platform, not an agency. It measures, prioritizes and generates files; the business or its agency applies the changes. Base engines on every plan: ChatGPT, Perplexity, Google AI Overviews. Claude and Gemini are add-ons priced per business. Answers are collected through providers' official APIs. A real browser agent (AnserraBot) tests whether a customer's task — find the price, reach the booking page — can be completed; it follows links only and never submits forms.

## Product
- [Anserra — AI visibility and agent readiness for local businesses](https://anserra.io/): Check whether AI assistants mention a local business and whether an AI agent can book it; get a prioritized fix plan.
- [How Anserra works](https://anserra.io/how-it-works): Four steps: scan, see what AI says, test whether an agent can book, get the fix pack.
- [How do AI engines answer questions about your business?](https://anserra.io/platform/ai-visibility-monitoring): Weekly monitoring of what ChatGPT, Perplexity and Google AI Overviews say when people ask for a business like yours: mentions, position, competitors, sources.
- [Can an AI agent actually book with you?](https://anserra.io/platform/agent-readiness): A real browser agent tries to complete a customer's task on your site — find the price, start a booking, reach checkout — and reports where it got stuck.
- [Which pages does AI cite instead of yours?](https://anserra.io/platform/source-analysis): See the exact pages ChatGPT, Perplexity and Google AI cite when they answer questions in your niche and city — directories, review sites, competitors — so you know where to be present.
- [What do I fix first?](https://anserra.io/platform/fix-plan): A prioritized fix plan built from your scan, plus generated files ready to paste: llms.txt, robots.txt, JSON-LD schema for your business type.
- [Scan your whole client list at once](https://anserra.io/platform/bulk-scanning): Upload a CSV of client domains, get a queue with progress, a summary table, and one report per client — with your brand on it.
- [Your logo on every report](https://anserra.io/platform/white-label): Branded PDF reports and shareable result links for your clients, with your logo and colors and no Anserra branding on the client-facing copy.
- [Pull Anserra data into your own tools](https://anserra.io/platform/api-mcp): REST API for scores, findings and history, plus an MCP server so your team can ask about any client from Claude or ChatGPT.

## Pricing (USD, monthly, cancel anytime; payments by Paddle.com Market Ltd, Merchant of Record)
- Free scan: $0, one business, one-time snapshot across 3 engines plus a quick agent readiness check, no account.
- Solo: $79/month, 1 business, 25 prompts per business, 3 samples per prompt, weekly runs, agent run monthly.
- Plus: $199/month, 3 businesses, 25 prompts per business, 3 samples per prompt, weekly runs, agent run monthly, bulk scan up to 5 domains per upload.
- Multi-15: $799/month, 15 businesses, 25 prompts per business, 3 samples per prompt, weekly runs, agent run monthly, bulk scan up to 15 domains per upload, white-label reports.
- Multi-50: $2,290/month, 50 businesses, 25 prompts per business, 3 samples per prompt, weekly runs, agent run weekly, bulk scan up to 50 domains per upload, white-label reports.
- Enterprise (51+ businesses): Multi-50 price plus $39 per additional business per month (51–100), $34 (101–250), $29 (251+). Example: 100 businesses = $4,240/month. Sheet: https://anserra.io/anserra-enterprise-pricing.pdf
- Add-on engines Claude and Gemini: $19 per engine per business per month.
- Refund: full refund within 14 days of payment if no paid scan has been run. Details: https://anserra.io/legal/refund
- Pricing page: https://anserra.io/pricing

## For agencies
- [Know why AI sends your client's customers to a competitor — and sell the fix](https://anserra.io/solutions/agencies): AI visibility monitoring, agent readiness checks and white-label reports for agencies serving local businesses. Scan the whole client list at once.
- [Find out what ChatGPT says when someone asks for a business like yours](https://anserra.io/solutions/local-businesses): For owners of one business: see whether AI assistants recommend you, whether an AI agent can book with you, and what to fix first — without an agency.
- [Is your practice the one ChatGPT names — or is it the clinic down the road?](https://anserra.io/solutions/dental-medical): AI visibility and agent readiness for dental practices, clinics and specialists: which practices AI assistants recommend, and whether an agent can book an appointment.
- [When someone asks an assistant for an emergency plumber, are you the answer?](https://anserra.io/solutions/home-services): AI visibility for plumbing, HVAC, electrical, roofing and cleaning companies: who AI recommends for urgent local jobs, and whether an agent can request a quote.
- [Which law firms does AI name for your practice area — and can a client book a consultation?](https://anserra.io/solutions/legal): AI visibility for law firms and solo practitioners: which firms assistants recommend by practice area and city, and whether an agent can reach a consultation booking.
- [Does ChatGPT send drivers to your shop, or to the chain across the street?](https://anserra.io/solutions/auto-repair): AI visibility for auto repair, body shops, tire and detailing businesses: which shops assistants recommend and whether an agent can book a service.
- [When a guest asks an assistant where to eat tonight, are you on the list?](https://anserra.io/solutions/restaurants-hospitality): AI visibility for restaurants, cafés, hotels and venues: which places assistants recommend, whether menus and hours are readable, and whether an agent can reserve.

## Research, methodology, spec
- [Free AI visibility check](https://anserra.io/scan): One business, one-time check, no account and no card.
- [Sample Anserra report](https://anserra.io/sample-reports): A full report on a fictional business so you can see what you get before paying.
- [Methodology](https://anserra.io/methodology): How Anserra measures AI visibility, how many samples it takes, and the margin of error.
- [AI Visibility Index](https://anserra.io/index): Public rankings of local businesses by city and industry, based on AI-engine answers.
- [Compare Anserra](https://anserra.io/compare): Feature-by-feature comparisons with Otterly, Profound and Semrush.
- [Research & Blog](https://anserra.io/blog): Studies with data and direct answers to questions local businesses ask about AI search.
- [Research](https://anserra.io/research): Public studies on AI visibility of local businesses, with method and data.
- [Agent-Ready Local Services specification](https://anserra.io/spec): Open specification defining what a local service business must expose so an AI agent can select and book it.
- [Glossary](https://anserra.io/glossary): Definitions: AI visibility, GEO, AEO, agent-ready, transactability, llms.txt and more.
- [FAQ](https://anserra.io/faq): Direct answers about scans, engines, accuracy, pricing and billing.
- [Docs & API](https://anserra.io/docs): API and MCP server documentation for agencies integrating Anserra data.
- [Help Center](https://anserra.io/help): Account, billing and scan questions.
- [Anserra vs Otterly: which AI visibility tool fits a local business?](https://anserra.io/compare/anserra-vs-otterly): Otterly tracks brand mentions daily from $29 a month. Anserra adds an agent readiness test and bulk client scanning. A fact-by-fact comparison.
- [Anserra vs Profound: enterprise AI visibility or local-business focus?](https://anserra.io/compare/anserra-vs-profound): Profound is an enterprise AI-visibility platform with self-serve plans from $99 a month, billed annually. Anserra is built for local businesses and their agencies. A fact-by-fact comparison.
- [Anserra vs Semrush AI Visibility Toolkit: add-on to SEO, or a tool for local AI visibility?](https://anserra.io/compare/anserra-vs-semrush): Semrush's AI Visibility Toolkit is $99 per domain per month, billed annually, with 25 prompts and four engines. Anserra is monthly, tests agent readiness, and scans client lists in bulk. A fact-by-fact comparison.
- [What stops an AI agent from booking with a local business](https://anserra.io/blog/what-stops-an-ai-agent-from-booking): The five tasks an agent has to complete to book on your behalf, and the ordinary website decisions that make each one fail — with fixes that do not require a redesign.
- [Your robots.txt may be hiding you from AI assistants. Here is how to check.](https://anserra.io/blog/robots-txt-hiding-you-from-ai-assistants): Which AI crawlers exist, how a generic Disallow rule blocks them by accident, and a robots.txt that admits the engines you want without touching your SEO rules.
- [How to check whether ChatGPT recommends your business — by hand, in ten minutes](https://anserra.io/blog/how-to-check-if-chatgpt-recommends-your-business): A manual method any owner can run today, why one check is not enough, and what to write down so the result means something.

## Glossary
- [AI visibility](https://anserra.io/glossary/ai-visibility): AI visibility is how often, and how accurately, AI assistants such as ChatGPT, Perplexity and Google AI Overviews name a business or brand in their answers to relevant user questions.
- [GEO (Generative Engine Optimization)](https://anserra.io/glossary/geo): GEO is the practice of making a business or its content more likely to be included and cited in answers generated by AI engines.
- [AEO (Answer Engine Optimization)](https://anserra.io/glossary/aeo): AEO is optimization aimed at answer engines — systems that return a single synthesized answer rather than a list of links.
- [Agent-ready](https://anserra.io/glossary/agent-ready): A website is agent-ready when an AI agent acting for a customer can understand the offer, find the price, reach the booking or purchase step and contact a human, without human help.
- [Transactability](https://anserra.io/glossary/transactability): Transactability is the degree to which an AI agent can complete a transaction — a booking, a quote request, a purchase — on a business's website.
- [Agent readiness check](https://anserra.io/glossary/agent-readiness-check): An agent readiness check is an automated test in which a browser agent attempts a set of customer tasks on a website and reports where it succeeds or stops.
- [Levels L0–L3](https://anserra.io/glossary/l0-l3): L0–L3 are conformance levels of the Agent-Ready Local Services specification: L0 not readable by agents, L1 readable (offer, contact, hours as text), L2 bookable (an agent can reach the booking step), L3 interoperable (machine-readable availability).
- [agent-service.json](https://anserra.io/glossary/agent-service-json): agent-service.json is a file at /.well-known/agent-service.json that publishes a local service business's services, service area and slot availability in a machine-readable form for AI agents.
- [llms.txt](https://anserra.io/glossary/llms-txt): llms.txt is a plain-text file at the root of a website that describes the site for large language models: what the business does, where, its prices, and how to contact or book.
- [robots.txt](https://anserra.io/glossary/robots-txt): robots.txt is the file that tells crawlers which parts of a site they may access; for AI visibility it decides whether crawlers such as GPTBot, ClaudeBot and PerplexityBot can read the site at all.
- [AI crawler](https://anserra.io/glossary/ai-crawler): An AI crawler is a bot operated by an AI provider to read web pages for training or for answering questions; examples are GPTBot and OAI-SearchBot (OpenAI), ClaudeBot (Anthropic), PerplexityBot and Google-Extended.
- [JSON-LD / schema.org markup](https://anserra.io/glossary/json-ld): JSON-LD is the format used to embed schema.org structured data in a page, so that machines can read facts like business type, address, hours, services and prices without parsing prose.
- [Mention rate](https://anserra.io/glossary/mention-rate): Mention rate is the share of sampled AI answers to a prompt in which a business is named.
- [Confidence interval](https://anserra.io/glossary/confidence-interval): A confidence interval is the range within which a measured rate is likely to fall given the number of samples taken; for a mention rate it expresses how much the number could move simply because AI answers vary.
- [Source analysis](https://anserra.io/glossary/source-analysis): Source analysis is the identification of the pages and domains an AI engine cites when answering a set of prompts, and whether a given business is present and accurate on them.
- [White-label report](https://anserra.io/glossary/white-label): A white-label report is a report generated by a software platform and delivered under a reseller's own name and logo.
- [Bulk scanning](https://anserra.io/glossary/bulk-scanning): Bulk scanning is the queued scanning of a list of domains uploaded as a file, with per-domain results, a summary table and exports.
- [AnserraBot](https://anserra.io/glossary/anserrabot): AnserraBot is the user-agent of Anserra's crawler and browser agent (AnserraBot/0.1, +https://anserra.io/bot); it honors robots.txt, samples at most 12 pages on free scans and limits itself to 1 request per second per domain.
- [Google AI Overviews](https://anserra.io/glossary/ai-overviews): Google AI Overviews are AI-generated summaries shown at the top of Google search results, with cited sources.
- [Prompt set](https://anserra.io/glossary/prompt-set): A prompt set is the list of questions Anserra sends to AI engines for a business — the questions a customer would ask an assistant when looking for that kind of business in that place.

## Company
- [About Anserra](https://anserra.io/about): Who builds Anserra, why, and the legal entity behind it.
- [Contact](https://anserra.io/contact): Email, legal name and address of the company.
- [Changelog](https://anserra.io/changelog): What changed in the product, by date.
- [Status](https://anserra.io/status): Service status and incident history.
- [AnserraBot](https://anserra.io/bot): What the Anserra crawler does, how it identifies itself, and how to block it.
- Legal entity: Individual Entrepreneur Igor Dar, ID 305877637, Bakhtrioni str. 22, flat 25, Saburtalo district, Tbilisi, Georgia. Email: hello@anserra.io

## Legal
- [Terms of Service](https://anserra.io/legal/terms): Terms of Service for the Anserra service: description of the service, the automated agent, accounts, fees and Paddle, rights to results, liability, termination, governing law.
- [Privacy Policy](https://anserra.io/legal/privacy): How Anserra collects, uses, shares and retains data; sub-processors; data shared with AI providers; user rights; cookies; international transfers.
- [Refund Policy](https://anserra.io/legal/refund): When refunds are issued for Anserra paid plans, how to request one, and how Paddle processes it.
- [Cookie Policy](https://anserra.io/legal/cookies): Cookie categories used by Anserra, consent, and how to change your choices. Section 9 of the Privacy Policy.
- [Sub-processors](https://anserra.io/legal/sub-processors): Third parties that process data on behalf of Anserra, their role and region. Section 3 of the Privacy Policy.
- [Data Processing](https://anserra.io/legal/dpa): Data processing terms for business and agency customers: roles, sub-processors, international transfers, retention, and the obligations of agency customers toward their own clients.

## Full text
- [llms-full.txt](https://anserra.io/llms-full.txt): every public page in one file.