Compare · Anserra vs Profound
Anserra vs Profound: enterprise AI visibility or local-business focus?
Updated:
Profound is built for brands and enterprises: more engines on Enterprise, agents that generate content, SOC 2 and SSO. Its self-serve plans are billed annually, and the $99 Starter covers ChatGPT only. Anserra is monthly, covers three engines from $79, and is built around local businesses: agent readiness testing, per-city prompts, CSV bulk scanning and branded PDFs for agencies. If you are a brand with a content team and an annual budget, Profound is the better fit. If you are a local business or an agency serving them, Anserra is.
Competitor figures: Profound public pricing page, as published August–September 2026. Names are trademarks of their owners. No affiliation.
| Criterion | Anserra | Profound |
|---|---|---|
| Entry price | $79/mo, billed monthly | $99/mo (Starter), billed annually only ($1,188/yr) |
| Engines on entry plan | ChatGPT, Perplexity, Google AI Overviews | ChatGPT only |
| Three-engine plan | $79/mo (Solo) | $399/mo (Growth), billed annually ($4,788/yr) |
| Prompts | 25 per business | Starter: 50; Growth: 100 prompts / 9,000 responses |
| Agent test (can an agent book?) | Yes — real browser agent, five tasks | Not listed |
| Content generation | No — fix plan and technical files only | Yes — Agents and content generation on Growth and above |
| Bulk CSV scanning of a client list | Yes — up to 50 per upload | Not listed |
| Agency mode | Multi-15 at $799/mo for 15 businesses, monthly | Agency Growth (base price unpublished) plus $399/mo per client workspace, annual |
| White-label reports | Branded PDF and client result links on Agency plans | Not listed on self-serve plans |
| API | Multi-50 and Enterprise | Enterprise |
| SSO / SOC 2 | No | Enterprise |
| Billing | Monthly, cancel anytime; Paddle | Annual |
When to choose Profound
- You are a national or global brand with a content team
- You need SSO, SOC 2 and up to nine engines
- You want AI-generated content inside the tool
When to choose Anserra
- You need monthly billing and a three-engine plan under $100
- You need to know whether an AI agent can book with a local business
- You run an agency and need bulk scans and branded PDFs at a fixed cost per client
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